HG wins IABC Silver Flame for Physician Recruitment Mailer

Four Corners Primary Care Center, Inc., a Federally Qualified Health Center located in Norcross, GA provides non-emergency, affordable and accessible healthcare for families. After learning about the center’s desire to grow their single-physician practice, Hayslett Group worked with the program director to create a marketing plan to recruit a new full-time physician to the facility. A central piece of that plan included the creation of direct mail pieces for each target (Family Practice and Internal Medicine), which Hayslett Group developed and produced. The challenge was to position the opening as a unique opportunity without disclosing salary details, and to make it attractive to physicians in a highly competitive metro market.

Audiences: Family Practice and Internal Medicine physicians in Metro Atlanta (2,250)

Implementation: Hayslett Group interviewed the interim CEO of the facility and worked with the county director of public relations and health promotions to develop a marketing piece for physician recruitment. Several conversations with leadership unearthed the special benefits that this government funded clinic offered (govt. holidays, tuition reimbursement, set hours, no paperwork). Hayslett Group wrote and designed the piece and coordinated production and distribution of the piece.

Evaluation: Within four weeks of distribution, the facility received inquiries regarding the position, totaling 10 candidates over an approx. 12 week time span.

For more on the IABC Golden Flames, visit http://atlanta.iabc.com/awards/.

Big Expo, Big Connections

Hayslett Group’s Dori Mendel and Jessica Hayslett tackled the networking scene at this year’s 2011 Gwinnett Big Expo Event at the Gwinnett Center. The August 18^th expo, which showcased a large number of Gwinnett and Metro Atlanta based companies and organizations, was bustling with energy and excitement. Set to “Refresh, Refocus and Reenergize” the masses, Mendel and Hayslett spent the day sharing client stories and keeping attendees cool with HG water bottles. Overall, Hayslett Group marked another successful year of making connections and learning about the dynamic businesses of Gwinnett. Leads from the expo event serve as a reminder of the power of branding and marketing, and that it’s always good to engage in professional community events.

New Client: Carlock Copeland & Stair (CCS)

Carlock Copeland & Stair (CCS), a law firm of nearly 80 attorneys, works with private companies and insurers throughout the Southeast on civil litigation issues. The firm specializes in commercial, health care, trucking and transportation, and construction litigation as well as general liability. Hayslett Group will be working with CCS to redesign the firm's publication and collateral materials.

For more information, visit www.carlockcopeland.com

New Client: Georgia Association of REALTORS

Over the years, the Georgia Association of REALTORS (GAR) has worked with Hayslett Group on a number of projects including a public affairs campaign featuring eminent domain rights and annual media training sessions for GAR leadership. This year, GAR turned to Hayslett Group again for help in developing and producing a membership benefits video.

For more information on the Georgia Association of REALTORS, visit www.garealtor.com.

A Decade of Devotion

This year marks the 10th anniversary of Hayslett Group associate Ann Collins. Ann’s combination of corporate and community experience, from BellSouth to real estate and after school arts programming, helped land Ann at Hayslett Group in a tale of “being in the right place at the right time.”

Ten years ago, Ann stood on her employer’s loading dock sorting through furniture that the newly bankrupt company was selling. It was at that moment that Ann came across Kackie Gilbert, who inquired about the furniture and situation. After sharing the story of the company and leading Kackie to the office to view the remaining furniture, the two got to talking. It turned out Kackie was the vice president of a local public relations firm, Hayslett Sorrell, and they were looking for a receptionist. That introduction led to an interview with Charlie and Judy Hayslett and onto a career at Hayslett Group. A true story of fate.

Over the past decade, Ann has been an instrumental member of Hayslett Group and has assisted with a number of outreach projects, proving time and time again to be an indispensible part of our firm family. As we look to the next decade of success at Hayslett Group, we look forward to the continued involvement and dedication of our employees, like Ann, of whom we’re thankful to have in the right place at the right time.

Introducing Katie Weiser, MPH, as a Partner Up! for Public Health Intern

On behalf of Hayslett Group and the Partner Up! for Public Health campaign, we would like to take a moment to recognize Katie Weiser, MPH, as a summer intern for the Partner Up! for Public Health campaign.

Partner Up! for Public Health, funded by Healthcare Georgia Foundation, is a statewide advocacy campaign designed to advance public health in Georgia.

We met Katie at the Georgia Public Health Association's 82nd Annual Meeting & Conference in April. She is a recent Masters of Public Health (MPH) graduate from the University of Georgia and we are thrilled to have her on board to help us advance public health in Georgia.

In addition to day-to-day responsibilities related to the campaign, Katie has specifically been tasked with locating and engaging academic and student communities in Georgia.

Most recently, Katie launched a Partner Up! Student Internship Program that is housed as a Student Portal on our campaign website. This initiative is designed to connect knowledgeable public health students with meaningful internships. Organizations are encouraged to post available internship opportunities and/or capstone project opportunities directly on the site.

A Video Contest is another way Katie is looking to engage student and academic communities. The Video Contest, scheduled to launch in the fall, will mirror the "This is Public Health" national campaign and will hopefully engage students at all nine public health schools across the state.

She is also working directly on several items with Michelle Putnam, MPH, executive director for HealthSTAT and Amanda Ptashkin, J.D., outreach and advocacy director for Georgians for a Healthy Future.

Learn more about the Partner Up! for Public Health campaign by visiting our website and to view our Student Portal that features available internships across the state, click here.

For additional questions or comments, contact us directly partnerup@togetherwecandobetter.com.

Hayslett Group Launches Facebook Page

Check us out on Facebook, and if you're feeling friendly...like us!

http://www.facebook.com/pages/Hayslett-Group/186572411394030

The No-No Deck

Creative Director Michelle Fry spent last Thursday evening on the No-No Deck at Roswell’s North of NOLA restaurant for a steamy evening of networking with members of the Greater North Fulton Chamber of Commerce. The Chamber hosts several networking opportunities for members and non-members each month, and most are hosted by a Chamber member. Michelle had a great time meeting other local business folk, sippin’ a Purple Haze and nibbling on deep fried jalapenos!