Four Corners Primary Care Center, Inc., a Federally Qualified Health Center located in Norcross, GA provides non-emergency, affordable and accessible healthcare for families. After learning about the center’s desire to grow their single-physician practice, Hayslett Group worked with the program director to create a marketing plan to recruit a new full-time physician to the facility. A central piece of that plan included the creation of direct mail pieces for each target (Family Practice and Internal Medicine), which Hayslett Group developed and produced. The challenge was to position the opening as a unique opportunity without disclosing salary details, and to make it attractive to physicians in a highly competitive metro market.
Audiences: Family Practice and Internal Medicine physicians in Metro Atlanta (2,250)
Implementation: Hayslett Group interviewed the interim CEO of the facility and worked with the county director of public relations and health promotions to develop a marketing piece for physician recruitment. Several conversations with leadership unearthed the special benefits that this government funded clinic offered (govt. holidays, tuition reimbursement, set hours, no paperwork). Hayslett Group wrote and designed the piece and coordinated production and distribution of the piece.
Evaluation: Within four weeks of distribution, the facility received inquiries regarding the position, totaling 10 candidates over an approx. 12 week time span.
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