For the Love of it: HG Pro-Bono work

A local publication for the communications industry, Oz Magazine, recently highlighted several Atlanta agencies and firms for their pro-bono work in an article entitled "Let the Good Works Roll" by Zachary Keebaugh. Hayslett Group was profiled for the piece for our work with Cochran Mill Nature Center in South Fulton. You can read the entire article at Oz' s website, or the short Hayslett excerpt.

Happy Thanksgiving!

Happy Holidays from All of us here at Hayslett Group! Don't eat too much turkey!

New Client Update

Hayslett Group will aid in research and strategic communications planning for Memorial Hospital & Manor, a non-profit community hospital located in Bainbridge, Georgia.

For more information on Memorial Hospital & Manor, go to www.mh-m.org.

And the Phoenix Goes to...

Last night was the lovely Public Relations society of America Phoenix Awards celebration. The dessert was delicious and the conversation delightful. Hayslett Group was honored to receive a Phoenix Award for a speech we wrote for Children's Healthcare of Atlanta and two certificates of excellence for an Op-Ed we wrote for the Hyde Family farm several months ago and for our integrated communications campaign for Sumter Regional Hospital in Americus, Georgia. In particular, just the fact that our small, rural hospital client was in the running with the National Dairy Association is wonderful! Nothing beats doing quality work with quality clients!

In October, we were honored by the International Association of Business Communicators with a Gold Flame Award for the same speech as above, and two Bronze Flames for a logo we designed for Cochran Mill Nature Center and for our HealthPlex at Sumter Regional Event campaign.

Thanks to all of our clients and staff members for their creativity and hard work! And Congratulations to all the other firms and business that won for their fine work.

Online Marketing Tip

This is short and sweet.

A couple of years ago I realized I didn't know enough about interent and online marketing. I wasn't sure how to maximize the potential of our website, how to track its effectiveness, and how to improve upon it. After all, why have it if it does nothing for you? This was kinda scary, attempting to keep up with all the changing technologies out there, but I figure I better know something and keep pace. I stumbled on to this website, Dr. Ralph Wilson's Web Marketing Today, which is very large and filled with all kinds of information. Almost too much, overwhelming for me, so I just stick to the e-newsletter I get from them every once in a while. I really appreciate and enjoy the little tips. I can't become an expert in this stuff overnight, but little by little I can use the tips and follow up on some of the things that really sound helpful.

And it has worked...I have tracked our web stats over the past two years. The changes to content, increase in our online presence, and increase in traffic leads have resulted in an increase not only in visitors, but quality visitors who are seriously interested in our services. The amount of visitors who have spent over 10 minutes at our site has risen remarkably! Not to mention we have tracked our business leads and have seen a rise and direct link to web referred clients..the ultimate "web conversion."

Enjoy. If you want to ask us about some of the specifics we have done to make our web site a more viable marketing tool, feel free to leave a comment or email us!