Special Healthcare Lunch & Learn

Measuring and Demonstrating Marketing ROI
in a Healthcare Setting
March 24, 2006, 12:30 - 2:30 p.m.

Hayslett Group would like to cordially invite you to join our office and health care contacts to "Lunch & Learn." We will provide the complimentary nourishment for mind & body. So, come on out to our Atlanta office and nibble on lunch while we share a HealthLeaders Media Webcast with you. This is a great way to end the busy work week and sneak in a mini-study course! All at no cost to you or your organization. We look forward to seeing you there!

Seating is limited, please RSVP to this Lunch & Learn to reserve your spot.

For details on this event, read on...

Marketing professionals in the healthcare industry face unique challenges when it comes to preserving budgets, promoting the organization, and justifying the costs of marketing campaigns.

Meet these challenges head-on with an effective method for measuring the success of your efforts and proving that marketing is not just a cost, but a valuable revenue stream as well.

Please join HealthLeaders Media for the live webcast: "Measuring and Demonstrating Marketing ROI in a Healthcare Setting." Sponsored by the monthly newsletter Healthcare Marketing Advisor, this 90-minute program will demonstrate how a solid planning approach and measurement tools can be used to demonstrate ROI of healthcare marketing efforts across a balanced scorecard.

Watch and listen as marketing experts from San Diego, California's Sharp HealthCare, with facilitation by a coach from Studer Group, discuss their strategies for success, analyze real-life case studies, and address the following objectives:
· How to gain leadership confidence with marketing measurement tools
· How to build and use a relational database to measure marketing effectiveness
· How to market smarter by having detailed information on your target audiences
· How to enhance internal relationships with employees to gain confidence of the community
· How to measure the effectiveness of advertising campaigns

During this program, you'll learn how to set goals for internal, customer, and community marketing that are consistent with your organization's vision; as well as how to measure progress toward, and achievement of, these goals in a way that demonstrates the return on investment (ROI) for marketing efforts.

Who should attend this webcast?
· Senior healthcare executives in hospitals and medical groups: CEO, CFO, VP/Director/Manager of Marketing

· Healthcare professionals involved in: Marketing, Advertising, Public Relations

Program Agenda:

1. Why measuring ROI is vital to leadership confidence in healthcare marketing
2. Strategies for obtaining key stakeholder buy-in to improve acceptance of measurement protocol 3. The value of building a relational database
4. Effective Customer Relationship Marketing
5. Marketing at the bedside-the experience as the differentiator
6. Using internal communication tools to promote the quality of your organization
7. Report card metrics-employee, patient, and physician satisfaction; employee turnover; net revenue; community donations, etc.
8. Measuring awareness and perception & market share
9. Live Q&A


Remember, space is limited, so please RSVP to this Lunch & Learn to reserve your spot.