Jacqueline K. Parker, Hayslett Group Vice President, was recently invited to write an article for the online communications forum, B2B Marketing Trends. The following is an excerpt from her article:
Businesses across the country know well the challenges of today’s economic climate. Its state emphasizes the ongoing necessity for companies to stave off competition and uncover additional ways to gain traction and visibility. During economic downturns, companies in virtually all industries look for ways to reduce expenses, including tightening marketing and public relations spending. A dramatic change in economic conditions may precipitate the need to more carefully examine overall marketing programs and revamp them completely...
To read the entire article go to B2B Marketing Trends online.
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