Help Sumter Regional Hospital Win a Free MRI

Sumter Regional Hospital, a small hospital located in Americus, Ga. and a Hayslett Group friend and client, was destroyed by a tornado on March 1st. The hospital serves a 10-county area; one of the most depressed regions in Georgia. Seimens is currently offering a free MRI in an online contest, and SRH wants to win this machine for its community.

To vote, just click on www.winanmri.com, view the SRH video and vote. You can vote once a day until Dec 31, both at home and at work. Please spread the word and thanks for your support!

So far, our online awareness campaign has resulted in 18,000 votes in one weekend!

Note: Hospital employees created the video on their own, with no professional help from Hayslett Group.

CDC Director Speaks at ATL Press Club

Hayslett Group staff members attended a recent Atlanta Press Club meeting featuring CDC Director Julie Gerberding. The Director first addressed recent reports of White House censorship of her testimony to Congress earlier in the week, stating the practice is common and the overall message of her testimony was not altered or changed as a result of editing. She instead encouraged the media to focus on the content of her speech - how climate change is likely to impact public health. Dr. Gerberding also discussed her vision for the U.S. healthcare system; where prevention, education and an “upstream” approach play a greater role. She encouragespressing politicians to be as educated and outspoken on their views of public health policy as they are on education, the war, and other hot button issues. Americans to be more concerned about the role we all play in public health outcomes – including pressing politicians to be as educated and outspoken on their views of public health policy as they are on education, the war, and other hot button issues.

Volunteer Fun in South Fulton

Hayslett Group staffers, Kari Hilyer and Michelle Clark, volunteered this past weekend at Cochran Mill Nature Center’s annual Halloween Festival. The festival drew over 400 visitors. Children and families from South Fulton enjoyed Halloween-inspired activities such as a haunted house, hayrides, arts and crafts, and a costume contest. Children were also able to visit with animals cared for by the Center. Kari oversaw the competitive world of coloring and Michelle painted happy little faces.

"The Office" Brings Blogging to Life

Account Executive Kari Hilyer shares an insightful piece on social media and how to use it. ‘Office’ blog: ‘That’s what she said.’, written by Meredith Hobbs and published in the October 15, 2007 edition of Fulton County Daily Report, illustrates an interesting example of finding a niche and creating a blog topic entertaining enough for folks to read on a regular basis.

HG on Fire at 2007 Golden Flames

On October 12, the Atlanta chapter of the International Association of Business Communicators (IABC) announced winners of the 2007 Golden Flame Awards . The winners were formally acknowledged at the 2007 Golden Flame Awards Gala at the Academy of Medicine in Midtown.

The Golden Flame Awards program is an annual event hosted by IABC/Atlanta to recognize professional communicators in Georgia. The awards are given in several categories, including writing, illustration, design, photography, social media expertise and public relations strategy.

Hayslett Group won:
A Golden Flame for case studies written for the Georgia Department of Human Resources Trauma Awareness campaign
A Silver Flame for event planning and collateral design for IABC/Atlanta's 2006 Golden Flame Awards, "Secrets of the Golden Flame"
A Bronze Flame for brochures developed for Georgia Department of Human Resources Trauma Awareness.

Congratulations to our team and our clients!!

Ensuring Healthcare Marketing ROI

Vice President Jackie Parker shares this interesting interview on Healthcare Marketing ROI:

Gienna Shaw, for HealthLeaders News, Oct 08, 2007
Lynne Cunningham, a coach with the healthcare performance improvement firm the Studer Group, discusses some of the ways that marketers can measure return on investment, even in the face of significant challenges. (Listen to the interview now.) Cunningham will be a panelist on the upcoming HealthLeaders Media Webcast ROI Challenges: Prove results on hard-to-measure hospital marketing efforts.

Congratulations to GDOT's 511!

Earlier this year, the Georgia Department of Transportation selected Hayslett Group to serve as marketing communications consultant for the state’s new 511 consumer travel information service. Hayslett Group, in conjunction with partner agency McRae, developed and implemented a comprehensive plan targeting travelers statewide.

So far, Georgia 511 has met with great success. In the first month of service (August 15-September 15), the system received 128,867 calls and averaged 4,296 calls each day. Those numbers exceeded even GDOT’s own expectations for the system.

The first month of service also generated more than 80 print and online articles, 35 television segments and multiple radio pieces. Coverage extended beyond Georgia to Tennessee, South Carolina, Florida and even California! The launch was so successful, that on October 1, 200, the Intelligent Transportation Society of Georgia announced that it had named Georgia DOT’s 511 as “ITS Outstanding Achievement of the Year!”

We just want to congratulate everyone who worked so hard on this project! We hope it continues to be just a successful throughout the year.