Vice president Jackie Parker comments on a recent IABC/Atlanta luncheon featuring communications folks from Cox Enterprises discussing the company’s internal and external marketing of its ‘green’ initiatives.
“The company, which is the parent company for the Atlanta Journal-Constitution, Cox Cable, Manheim, and AutoTrader.com, rolled out an aggressive green program that includes a hodgepodge of tactics from installing waterless urinals at some of its office buildings to recycling toner cartridges. They even have a website, www.coxconserves.com, with more details about the initiative.
During the presentation, I kept thinking that it would be an awesome program for one of my clients to consider – starting with an internal education campaign about how its employees can become better environmental stewards. To launch its program, Cox had an event with Atlanta Mayor Shirley Franklin. My client has a lot of offices throughout the country and could probably look at coordinating similar event(s) in its markets, which would help with visibility and relationship building with local community leaders.”
Hayslett Group has a “green” thumb of its own by participating in an office paper and aluminum recycling program.
Thursday, November 29, 2007
Friday, November 09, 2007
Rising with the Phoenix
On November 8, Hayslett Group was honored five times at the annual Phoenix Awards gala for the Georgia Chapter of the Public Relations Soceity of America (PRSA). Hayslett Group received the highest honor, the
Public Affairs for Save Georgia Healthcare Campaign
Issues Management for Save Georgia Healthcare Campaign
Integrated Communications for Save Georgia Healthcare Campaign
Certificate of Excellence
Brochures for the Georgia Department of Human Resources' Trauma Awareness Campaign
Web site for Save Georgia Healthcare Campaign
Congratulations to everyone who made this possible.
Subscribe to:
Comments (Atom)