Vice president Jackie Parker comments on a recent IABC/Atlanta luncheon featuring communications folks from Cox Enterprises discussing the company’s internal and external marketing of its ‘green’ initiatives.
“The company, which is the parent company for the Atlanta Journal-Constitution, Cox Cable, Manheim, and AutoTrader.com, rolled out an aggressive green program that includes a hodgepodge of tactics from installing waterless urinals at some of its office buildings to recycling toner cartridges. They even have a website, www.coxconserves.com, with more details about the initiative.
During the presentation, I kept thinking that it would be an awesome program for one of my clients to consider – starting with an internal education campaign about how its employees can become better environmental stewards. To launch its program, Cox had an event with Atlanta Mayor Shirley Franklin. My client has a lot of offices throughout the country and could probably look at coordinating similar event(s) in its markets, which would help with visibility and relationship building with local community leaders.”
Hayslett Group has a “green” thumb of its own by participating in an office paper and aluminum recycling program.
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