Network, network, network. This age-old concept of basic face-to-face communication is resonating more than ever with businesses and organizations in terms of procuring new business leads and keeping active businesses afloat. After almost 16 years, Hayslett Group remains a believer in building lasting relationships through networking, exemplified by our participation in Gwinnett Chamber’s BIG Expo event, sponsored by our client, Gwinnett Medical Center. The event drew in a diverse mix of businesses and organizations, offering a range of services and goods. With approximately 7,000 attendees, from both the neighboring job fair and expo participants, Hayslett Group had the opportunity to scope out some of Gwinnett’s business offerings, showcase a number of our successful client campaigns, and build relationships with fellow Chamber members.
Events like the Expo, half networking event-half trade show, serve as a platform for businesses to share and discuss their achievements while also learning about current markets’ needs. They also create a relaxed setting in which to connect with individuals you may not come across on a daily basis (We met someone whose husband works for one of our clients- small world). At the close of the expo, with sore throats and tired legs, we emerged with a good number of businesses interested in our services, a few new friends and a newly energized spirit about how Hayslett Group can serve the Gwinnett market. This expo provided an exercise in what it takes to: remain marketable and relevant to a local community, engage potential clients, and reaffirm the value of the most basic tactic for making any business a success – networking.
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