Tuesday, May 15, 2012

Guerilla Marketing...for Public Health?

Oz magazine recently showcased Hayslett Group’s Partner Up for Public Health! Campaign in action. Partner Up! for Public Health is a statewide advocacy campaign funded by Healthcare Georgia Foundation and designed to advance public health in Georgia. The campaign was launched in October 2009 as part of a multifaceted effort to rebuild a public health system that has been decimated by budget cuts in recent years. The article highlights PUPH’s student health video contest, which featured public "stickering" – guerrilla marketing at its best!

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