HG wins three PRSA awards!

Hayslett Group won three awards in the Public Relations Society of America (PRSA) annual competition. The local chapter of the organization announced winners at an awards ceremony held earlier this month.

We won three PRSA Phoenix Certificate of Excellence awards, one for the development of a 40th anniversary high school reunion Web site for Briarcliff High School, a second for production of the Georgia Alliance of Community Hospitals’ annual report, and a third for a feature article written for Oz Magazine.

Hayslett Group also recently was honored by the International Association of Business Communicators for work on the aforementioned projects.

HG wins 6 IABC Flames!

Hayslett Group won two of IABC’s highest honors, the Gold Flame. The first was for speechwriting for testimony for the State Commission on the Efficacy of Georgia’s Certificate-of–Need Program, prepared for the Georgia Alliance of Community Hospitals. The second was awarded for campaign logo design for the Georgia Department of Human Resources’ statewide trauma public awareness program.

Two Silver Flame awards were presented. The first was presented in the feature writing category for Oz Magazine’s story in the Creative Index 2005. The second was awarded in the video/electronic category for Hayslett Group’s development of a 40th anniversary high school reunion website site for Briarcliff High School. The website was co-developed with Capitol Impact, an Atlanta-based provider of web-based applications for trade associations, non-profit organizations, corporations and government agencies.

Hayslett Group also took home two Bronze Flame awards. The first honored the agency for production of “An Army of Angels: The 2006 GACH Year in Review,” an annual report developed for the Georgia Alliance of Community Hospitals. The second came for a contributed article in the feature writing category also written on behalf of the Georgia Alliance of Community Hospitals.

Hayslett Group was a major sponsor of the event, held at Halo Lounge in Atlanta, and designed all of the supporting collateral material and presentations.

Over the last decade, the firm has won more than 90 local, regional and national awards.

HG writes for B2B Marketing Trends

Jacqueline K. Parker, Hayslett Group Vice President, was recently invited to write an article for the online communications forum, B2B Marketing Trends. The following is an excerpt from her article:

Businesses across the country know well the challenges of today’s economic climate. Its state emphasizes the ongoing necessity for companies to stave off competition and uncover additional ways to gain traction and visibility. During economic downturns, companies in virtually all industries look for ways to reduce expenses, including tightening marketing and public relations spending. A dramatic change in economic conditions may precipitate the need to more carefully examine overall marketing programs and revamp them completely...

To read the entire article go to B2B Marketing Trends online.

HG Gets a GAMMA Award!

Last summer, Hayslett Group staff writers wrote the article, "Out of the Box: Creativity Drives Public Relations" for the 2005 July/August Creative Index issue of Oz Magazine, The Journal of Creative Disciplines.

It was just announced that "Out of the Box" won a Magazine Association of the Southeast (MAGS) Silver GAMMA Award for best BtoB Feature Writing! Congrats to everyone who worked so hard on the article!

We invite you to read the online version of the article, or the text version of the article.

New Client Update: AlphaResults

AlphaResults, a local company which helps businesses recoup funds by maximizing little known tax credits, recently selected Hayslett Group as its strategic communications firm. Hayslett Group will work with AlphaResults to refine its branding and execute ongoing communications strategies.

For more on AlphaResults, go to www.alpharesults.com.

Hayslett Group Makes Memories

Hayslett Group recently worked with Capitol Impact, LLC on a website project for Briarcliff High School's Class of 1966 4oth reunion.

Using photographs from the 1966 yearbook and technology from today, we created a functional and memorable site, www.briarcliff66.com. The site makes it easy to get in touch and keep in touch with old friends, as well as making the organization of an event like this easy as 1,2, 3. Check it out!

New Client Update: Crossroads 400

Hayslett Group has been retained by the Crossroads 400 Group to manage public relations activities surrounding its proposed development and construction of a comprehensive overhaul of GA 400. The project is a Public Private Initiative, bringing together a consortium of highly qualified private-sector firms that are able to finance, design and build a transportation solution in a fraction of the time possible through traditional state-run programs. The project, anticipated to deliver a completed solution in 2015, will likely incorporate a mix of traditional general purpose lanes, HOV lanes and managed lanes that operate on congestion-based tolling. The goal is development of not only more capacity for this growing region, but a variety of transportation options that will provide greater accessibility while decreasing travel times.

New Client Update: GDHR Trauma Campaign

Hayslett Group has won a contract to develop a turnkey, statewide trauma system Public Awareness and Marketing Campaign. The contract is with the Georgia Department of Human Resources, Division of Public Health, Office of Emergency Medical Services Trauma/Emergency Preparedness (OEMST/EP).

Hayslett Group will identify issues related to development of a statewide trauma system, design a marketing plan, produce original campaign materials and develop a toolkit for staff and partners to use in implementing the campaign.

The goal of the marketing campaign is to raise awareness and educate the public about how an integrated trauma system can prevent injuries and improve outcomes of critically injured patients in Georgia.

New Client Update: ARCADIS/GDOT

ARCADIS, a global infrastructure analysis and engineering firm, has chosen Hayslett Group to provide communications support for a program for the Georgia Department of Transportation to provide a comprehensive review of one of Georgia's busiest roadways, the northern section of Interstate 285. The goal of the project, anticipated at lasting approximately five years, is to lay the groundwork for the creation of transportation solutions to address the long-term needs of this vital transportation corridor.

For more information on ARCADIS,go to www.arcadis-us.com.

For more information on the Georgia Department of Transportation, go to www.dot.state.ga.us.

Meet Tom Wall

For over a decade, Tom has often worked with Hayslett Group as Senior Counsel. His career spans nearly 30 years as a public relations professional, corporate communicator and journalist. He has produced speeches, presentations, website content, white papers and other materials for a client list including DeKalb Medical Center, the Georgia Alliance of Community Hospitals, Delta Air Lines, AFC Enterprises, and Phoebe Putney Health System. He served as the editor of Health Management Technology, a monthly 35,000-circulation magazine, and editor of the newsletter Subacute Care Management. Wall's experience includes 10 years with IBM Corporation and 12 years as a reporter and editor for The Cincinnati Post. He has a bachelor's degree in Journalism from Marquette University.

Hayslett Group Joins IABC Atlanta Sponsors

Hayslett Group has agreed to fill the role of design sponsor for the Atlanta Chapter of the International Association of Business Communicators. Our firm will design the association’s quarterly publication, empart, the annual Golden Flame materials and provide communications support as needed. Keep an eye out for our work throughout the year!

To learn more about IABC, visit www.iabcatlanta.com.

Special Healthcare Lunch & Learn

Measuring and Demonstrating Marketing ROI
in a Healthcare Setting
March 24, 2006, 12:30 - 2:30 p.m.

Hayslett Group would like to cordially invite you to join our office and health care contacts to "Lunch & Learn." We will provide the complimentary nourishment for mind & body. So, come on out to our Atlanta office and nibble on lunch while we share a HealthLeaders Media Webcast with you. This is a great way to end the busy work week and sneak in a mini-study course! All at no cost to you or your organization. We look forward to seeing you there!

Seating is limited, please RSVP to this Lunch & Learn to reserve your spot.

For details on this event, read on...

Marketing professionals in the healthcare industry face unique challenges when it comes to preserving budgets, promoting the organization, and justifying the costs of marketing campaigns.

Meet these challenges head-on with an effective method for measuring the success of your efforts and proving that marketing is not just a cost, but a valuable revenue stream as well.

Please join HealthLeaders Media for the live webcast: "Measuring and Demonstrating Marketing ROI in a Healthcare Setting." Sponsored by the monthly newsletter Healthcare Marketing Advisor, this 90-minute program will demonstrate how a solid planning approach and measurement tools can be used to demonstrate ROI of healthcare marketing efforts across a balanced scorecard.

Watch and listen as marketing experts from San Diego, California's Sharp HealthCare, with facilitation by a coach from Studer Group, discuss their strategies for success, analyze real-life case studies, and address the following objectives:
· How to gain leadership confidence with marketing measurement tools
· How to build and use a relational database to measure marketing effectiveness
· How to market smarter by having detailed information on your target audiences
· How to enhance internal relationships with employees to gain confidence of the community
· How to measure the effectiveness of advertising campaigns

During this program, you'll learn how to set goals for internal, customer, and community marketing that are consistent with your organization's vision; as well as how to measure progress toward, and achievement of, these goals in a way that demonstrates the return on investment (ROI) for marketing efforts.

Who should attend this webcast?
· Senior healthcare executives in hospitals and medical groups: CEO, CFO, VP/Director/Manager of Marketing

· Healthcare professionals involved in: Marketing, Advertising, Public Relations

Program Agenda:

1. Why measuring ROI is vital to leadership confidence in healthcare marketing
2. Strategies for obtaining key stakeholder buy-in to improve acceptance of measurement protocol 3. The value of building a relational database
4. Effective Customer Relationship Marketing
5. Marketing at the bedside-the experience as the differentiator
6. Using internal communication tools to promote the quality of your organization
7. Report card metrics-employee, patient, and physician satisfaction; employee turnover; net revenue; community donations, etc.
8. Measuring awareness and perception & market share
9. Live Q&A


Remember, space is limited, so please RSVP to this Lunch & Learn to reserve your spot.

HG Designs for Create Magazine

Hayslett Group's Manager of Production and Marketing, Michelle Clark, was recently invited to design a feature article for Create Magazine, a national publication that provides creative professionals with an insider's perspective on the people, news, trends and events that influence the local advertising and creative production industries.

The article designed by Ms. Clark, "A City With All The Right Moves: Atlanta's Motion Graphics Industry," can be viewed in issues of Create Magazine on stands now, or you can catch a peek of the article online.

To learn more about Create Magazine, visit www.createmagazine.com.

New Client Update: Adtech Global Solutions

Hayslett Group and What's Up Interactive Redesign
Adtech Global Solutions' Interactive Communications

Hayslett Group and What's Up Interactive have partnered to help Adtech Global Solutions (AGS) redesign their website and various interactive marketing tools in line with a refocused and comprehensive branding effort.

AGS is a single source for integrated computer solution needs for ISV’s, OEMs, resellers and end users. AGS covers everything from initial system engineering and manufacturing to complete system configuration, certification, onsite implementation, professional services and support . With offices worldwide, including London, Hong Kong and Tokyo, AGS is headquartered in Alpharetta, Ga.

For more information on Adtech Global Solutions, go to www.adtechglobal.com.

For more information on What's Up Interactive, go to www.whatsup.com.

HG Welcomes Courtney Roberts!

Hayslett Group recently welcomed intern Courtney Roberts to to the HG family. She will be working with our staff for the next six months.

Courtney has previously worked for MediaFirst PR. While there she did a little bit of everything. Her many functions included writing press releases and backgrounders and researching clients and media outlets. She also worked at Bridgers, P.C. for five years.

Courtney is a senior at Oglethorpe University and will soon be graduating with a degree in communications.

Happy New Year & Winter Lunch & Learn

Happy 2006 to everyone. We look forward to a prosperous new year and hope for the same for all of our clients and friends. Perhaps we will see you at our winter Lunch & Learn!

Top 3 Rules-Based Marketing
Strategies Guaranteed to Drive Results
February 15, 2006
11:30 a.m. - 1 p.m.

Hayslett Group would like to cordially invite you to join our office and contacts to "Lunch & Learn." We will provide the complimentary nourishment for mind & body. So, come on out to our office and nibble on lunch while we share an AMA sponsered webcast with you. This is a great way to break up the busy work week and sneak in a mini-study course! All at no cost to you or your company. We look forward to seeing you there!

Space is limited so please RSVP to reserve your spot.

If you would like to be notified of future free lunch & learn events, please email Michelle Clark.