Online interaction -- and how we measure its effectiveness -- seems to change daily! It can be frustrating to maintain online awareness and activity reports that can't accurately span six months when the very measurements (and the tools themselves) built into newer online tools like Youtube, Twitter and Facebook are constantly in development. While online communication STILL has a huge advantage to other traditional mediums when it comes to measured communications, I just wish the world was a little less BETA, and we could count on how things worked. That said, I suppose it is the challenges we meet each day that make life interesting. Read on to explore the implications of Facebook's Fan-to-Like transition and how it can mean much more than a simple number/name shift.
Thundertech's The Facebook "Like" button: what does it mean for brands?
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