Seems like clients are either desperate to use social media or horrified by the thought. We believe in using social media where appropriate and effective vs. jumping on the bandwagon. It needs to be the right tool for the right job, and you have to know how to use the tool, and commit to using it -- otherwise it is worthless. For example, if you buy an electric toothbrush, but (a) don't charge it, or (b) put it in your vanity drawer and don't use it -- it is a wasted investment. SoMe is the same way. If you choose to introduce a SoMe tool to augment your communications program, make sure you don't fall prey to these common pitfalls. While the article referenced is specific to Facebook, the rules can apply to most SoMe applications.
1. Broadcasting
2. Not Investing Adequate Time
3. Being Boring or Predictable
4. Failing to Learn About Application Mechanics and Tools
5. Violating the Application's Terms
Check out the full article @ http://mashable.com/2011/04/02/5-facebook-marketing-mistakes-small-businesses-make/
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